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As featured at
Insider RESHAPE Summit 2021

CMOs: How to reliably become your company’s growth engine

A playbook to de-risking your go-to-market strategy

The GrowthOps CMO GTM Playbook

We put this playbook together because we recognize the massive challenge you face in driving revenue growth for your organization - especially with multiple moving parts and circumstances not within your control.

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Key Takeaways

  • Recognize the value in de-siloing your Go-To-Market (GTM) approach and coordinate your efforts more closely with your Chief Product Officer.

  • Offer more actionable, data-driven insights to aid C-Suite decision-making

  • Begin adopting a full set of data insights, including experimentation data experimentation to de-risk innovation, monetization and GTM.

  • Explore rapid, strategic experimentation to kick-off GTM planning

 

Data-driven decision-making that de-risks GTM isn't an unattainable holy grail. Modern day growth requires visionary CMO and CPO tag teams co-launching innovation to market, delivering on their shared responsibility for monetization. 

 

Teams may feel challenged by never having enough actionable insight to guarantee they're making the right decision. There is, however, an opportunity to more reliably grow revenue and justify return on investment.

 

Hypothesis based experiments have outcomes that can significantly guide decision making. Find out how to align product and marketing teams with data dependable enough to use as board level justification.

Read the article here or download the playbook.

Download the Playbook

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